Madison 2022 Branding Assets
Every Madison 2022 committee member, volunteer and ScotDance USA member can help enforce our image by following the guidelines outlined in this Brand Standards Manual. When creating documents, invitations, presentations, websites, apparel, gifts etc., please be sure to use the elements and follow the guidelines provided. When you are working with a vendor, be sure to give them a copy of this manual to ensure your creations follow our brand standards. This will ensure that the audience – whether internal or external – immediately recognizes the Madison 2022 brand.
In all interactions, members and volunteers should consider if they are supporting the brand in promoting an all-encompassing weekend of dance.
When reviewing documents and materials, you should ask:
Do the materials reasonably incorporate the visual elements and colors adopted for the Madison 2022 brand? (e.g. the logo, name, theme, and colors)
Do the materials reflect Madison 2022’s mission of Creating an event that encapsulates the Usonian ideal: a simplified, beautiful event that all participants can enjoy?
Has the document been reviewed and approved by the necessary leadership to maintain brand cohesion?
Never hesitate to contact Co-Chair, Bree Erin Brownlee with questions